Solar communities

The Iberdrola group is a global energy leader and the largest wind power producer. They're now pioneering the transition to a more sustainable future and the fight against climate change, supported by their commitment to a collaborative, sustainable, and competitive business model.

Process
The project started with a first immersion phase to understand the service concept and the previous contracting process. Areas of opportunity and improvements of the last flow were identified to develop a new service concept and communication process. Several interviews and tests of the digital prototype were carried out throughout the first phase, allowing for iterating and defining the solution with all the analysis improvements included.

The research findings detected through the different phases led us to improve the digital experience of the service (discovery, search, contracting, and follow-up flows), as well as the visibility, transparency, and competitiveness of the service, with a comprehensive narrative that reduces barriers, which then encourages responsible and collaborative energy consumption.

Concept
Solar Communities are a new energy consumption model, collaborative, local, and accessible to everyone. Users of this service can contribute to generating energy by installing solar panels on their roofs at no cost (named Solar Host) or enjoy the energy produced by a nearby Community (called Solar Neighbor).

Designit implemented a new design concept with intuitive navigation and narrative, which helped reduce the uncertainty and barriers that users face when contracting a new energy service. We focused on communicating the service through valuable, clear, concise information highlighting user benefits and the main motivations by creating new components for the design system.