![A group of six diverse people standing closely together, with serious expressions. The person in the front center is a woman with crossed arms, while the others stand slightly behind her in a semi-circle.](https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=dbb91a0bf6f00b9add5e45d359abed5a 400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=0aa17eb43632719723b2ec5177626c21 600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ed22102e9b3cf50a40a2f8dbd6ee05ac 800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=80321df5d10d8dd1cc09a8ce0c04b5c8 1000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6a22a307da769aa2d3452e1e48131199 1200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d49bb5876ff7f5ecf768031c55fb8b86 1400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=baa47aa5ab189883c79cf7c6508218d1 1600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=97db8d3eec5be82ba4f08a20c9f12747 1800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=af3962e9804ee8b443c5c96b2aa09558 2000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0b01355f17e6191787e94e08c84959cf 2200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=3ce2a98f9dbd323b5ca76e11bcf46eb6 2400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-groupshot-HERO.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b5fd784c1844329e9d04dbcd6566c65b 2600w)
Reaching the ever-elusive tech audience in an authentic new way
Pluralsight wanted to reshape the perception of their brand and grow awareness of it. Our strategic work was built around truly understanding the desires of tech workforce leaders, along with the solutions that truly mattered. That meant deep research and rapid collaborative ideation through workshops.
![A woman standing next to a colorful spinning wheel, pointing towards it with a smile. The wheel has various tech-related terms written on its segments.](https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=818322aed0d27e9e45ad95f3dce023bc 600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=11f30ea5e0e7096e9f4ce951cc7eef4b 800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=e76d8a9598eee940bbb7c63843ba41ab 1000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=efd7f7f9a337895fa7a3cf83fb960963 1200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=fe24914aee2a45d88f0dbcb1aeb9f067 1400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=9347ec743ef6367f0b36f8fab2e2954b 1600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=30c6fa5b5b451a4cb6b4e8fe411affa5 1800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c401275ac78f434075988fece6d4190b 2000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=ad8c157f0513cbfae9cf3046d4e3e400 2200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=4c656744b8ddfbb67125e9cd14f22e6e 2400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Patty-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=8af8289ee71921e71e57b8f73a978751 2600w)
![Image of a film crew on set, filming two actors for an iteration of the 'Shoulda Seen It Comin' ad campaign.](https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=f5a8dcacb2a2cdda2eed83877b54c3d5 600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b6ebd45bf45e87a106d3e3ca39c97911 800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=06df0987d394f4532e4cf45d620c9f3b 1000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b5dd26062f46dea369dc95ac411524b9 1200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=6e67339ae7966100d114b1463528983e 1400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=9511dcdecca196801988f11781f691e3 1600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=6605f2783e78ef5814da4473d03014b0 1800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=7b81be1ecf6f49e9f6f2b71572cea723 2000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f2ea938f773847e66a262292c20daa63 2200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=28d62531d84f6217baf98f3778cc0eb6 2400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-BTS-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=31de139ca289b28b277d30886e7dea2a 2600w)
A different methodology for a unique campaign
With our clients wanting something fresh and the tech/developer audience’s abhorrence for traditional advertising, we had to reimagine how a campaign could look. This led us to a creating a mockumentary series that was both absurd and relatable at the same time. Each episode championed one of our core RTB’s without ever feeling like you were watching an ad—which was exactly the point. View the work at pluralsight.com/vision.
![Three promotional images for Pluralsight, each featuring different scenes and text. The first image shows three people reacting in surprise while looking at a laptop. The text reads, "Don’t fake it till you break it" with a subtitle "Shoulda Seen It Comin’ - Season 2 now on Pluralsight." The second image depicts a man and a woman looking at a computer screen with concerned expressions. The text reads, "Don’t make the same mistake once" with a subtitle "Shoulda Seen It Comin’ - Season 2 now on Pluralsight." The third image shows a woman presenting in front of a screen with charts, while a person sits on a couch nearby. The text reads, "How to upskill for a downturn" with a subtitle "Shoulda Seen It Comin’ - Season 2 now on Pluralsight." Each image has a "Learn More" button and additional text below, describing Pluralsight's offerings and benefits.](https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=385e5a5dd02d3e48cfac484af9b03bc9 600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=518144a75b678b659eb7388276a54ce7 800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=ae51e261fdc153980a085f5fa4962352 1000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=df3bb6dc7767138a61d9222e8e766337 1200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=6ea17fe5e415c05fd80cb02a65e58e77 1400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=abbced91f114cd31f7a026ede38a206c 1600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=9b04ae5380cf6688ed11fdd690a71073 1800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=4feeb158f9f68dfa129f2e6e10b2f84a 2000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a107814ec3856c8bcb46e5549140b970 2200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=1a4b0121d205d110d4fac4c27c68fec9 2400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Social-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=51a88104683b9a4a74b510f4a3c948d3 2600w)
With 10 episodes throughout two seasons of the Shoulda Seen it Coming campaign in the books, this has become the most successful campaign Pluralsight has ever run. The stories and creative resonated with the audience and showcased the brand and its benefits in a whole new light.
![Image of a man slouching in a work call booth, eating noodles from a takeaway box.](https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=22629ca27f8de3ed577f4e3648aaebf1 600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b8e3433beb7ccbbd93a4336648c3ad99 800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=42da3a8e85ed814784b1f42686ba94d0 1000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=4b229bf55a2808cf4e7ba2d76c3bb682 1200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=56db24d2f6f7e79427ae9902b2029157 1400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=eafa3596c4311364210282718c80f3f5 1600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=6e262edb7cfa1322a8629a691360e640 1800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c82234e01114d77bef4459a3311d9475 2000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=4a885ab60c9222977e50d49bfb87901d 2200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=5f24814e8869b6d92ffe82cc04186066 2400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Noodles-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=60e469be67eaea9e1baad3a10bc45cdd 2600w)
![Three individuals covering their ears in a red room due to loud music, while a man in the background appears incredulous.](https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=0de38e6fd7186473e281d55acf98175d 600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=492eeaa8ff14b64d7a0de4157ef91ab0 800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=0ff1a1a9a36cbf6d5f13cb15abe0e435 1000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=47fd84bd7d7f58d799cfeb8936d2a3e3 1200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=92d1dd754e2ece68cfe527d451e88ca4 1400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=8dcd2be063a016ed100df01337a9b61f 1600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=4ef11ef525d97f68ba0c6b21ee3fc513 1800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=23b7fc81fe2b91d3003e03b34aeacbc9 2000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=822f8df52d98e84f7d0f6a26af38e3c2 2200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=3f4ac5a28618fa050896c94c835f19e7 2400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Red-Alert-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e08ed1d14958dcefc2b4a6f314d40b02 2600w)
![A quote by Lee Anderson: '...the fact your adverts are on during Parks and Recreation on Freevee, and how absolutely seemless they are that l don't [realize] the transition is amazing."](https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2f706eb462631205d75471bfc3f6ada5 600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=81d91cca750ce8f8d37697ebb56f011e 800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=22652786ef7edbda5cb9ddf6ccb3065f 1000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=73c064de18b360fc680392b5cb59802f 1200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d7f63473bd7e42344d341e7fe74177a6 1400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=084041a90be1a6d51c9086f16f7ca92f 1600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=842009238737f2c9072729d10af840de 1800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5d4154f8e9642e03b0c484c53a7a0336 2000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a7a1ffd931953056b9b728a4991a9b17 2200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=a50a492d60aa047b16da04dd28c39992 2400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Quote-Half.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=1351da5a4d3fac2a8fcb8ec6d544f15a 2600w)
![A man standing near a maintenance closet with a post-it reading "Carl" on it, looking out suspiciously.](https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=7aa55efa0f4d8f699f4dbe6c78d3da27 600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=947e621213d9b383e177e3f67e0da057 800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d600154e16aabdadf0e9aed69ddd7582 1000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=30281ef6a4eafb4de199588c0bb01803 1200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=9abde14f26c1bf0fadb031254478698a 1400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=33c53ebc8c19819582bca5b11e72a589 1600w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=96cc6d926ac94eaef98648f613185185 1800w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=7735d2e8fb9d11ef20f1bb1be77105e4 2000w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=4ed1bf2d0b07046194ebdb2a0fb01b4f 2200w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=8730d313843566808c7f7da7b1e38731 2400w, https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Carl-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b0a0aa8de6942ba922ded25f536a3f6a 2600w)
‘The experience that I've had over two years of working with Designt is like... I'm working with great people. I trust them with my brand, I trust them with my money, and it's a partnership that is empathetic, is adaptive, and is fun. To see that play out and how intricate and nuanced [the work] is, really speaks to the level of craft and intentionality that this entire team shows. And the success that we've seen, it's why we've maintained the relationship.’
![](https://designit-web.imgix.net/images/Case-studies/Pluralsight/Pluralsight-Adam-avatar.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=0df383d2fcd4c5bdc95dbc7c3b248d90)
Adam Gunn
SVP of Brand, Pluralsight
Outcome
2.2M Clicks
146M Video views
1.01M Page sessions
703M Impressions
Details
Client
Project team
Contact info for Stefan Hajek
Contact info for Patrick Halferty
Creative Director,
Seattle
Contact info for David Walsen
Art Director,
Seattle
Contact info for Veda Nagpurkar
Associate Creative Directorr,
Seattle
Contact info for Jaime Diskin
Senior Writer,
Seattle
Contact info for Brett Bollier
Contact info for Ellen Hafer
Senior Graphic Designer,
Seattle
Contact info for Scout Shannon
Senior Copy Editor,
New York
Contact info for Kathryn Orr
Brand Strategy Director,
Seattle
Contact info for Nicholas LaManna
Contact info for Andy Schwartz
Paid Media Director,
Seattle
Contact info for Richard Kanichuck
Marketing Strategist
Contact info for Jacquie Bailey
Contact info for Derek MacLellan
Visual Designer,
Seattle
Contact info for Michael Newsome
Senior Digital Project Manager,
Seattle
Contact info for Sydney Fullerton
Senior Project Manager,
Seattle
Contact info for Colby Wayne
Senior Producer,
Seattle
Contact info for Rich Gonzales
Exacutive Producer,
Seattle
Contact info for Erik Wagner
Executive Client Director, Brand & Core Growth,
New York
Contact info for Simone Rego
Account Manager,
New York
Contact info for Andrea Bermúdez
Senior Data Analyst,
Madrid
Contact info for Julianne Andersen
Copywriter,
Seattle
Contact info for Kevin Zwier
Copywriter,
New York
Contact info for Kin Lok
Visual Designer,
New York
Contact info for Zach Hoedl
Junior Designer
Contact info for Benny Haryanto
Senior Production Designer,
Seattle
Get in touch
![](https://designit-web.imgix.net/images/Studios/Seattle/AA6A1214_16x9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=cadbf2e47c6f55f1a0dc4b5f5f604f3e 400w, https://designit-web.imgix.net/images/Studios/Seattle/AA6A1214_16x9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=4ff1617003a0873bcabb42aad1e35878 600w, https://designit-web.imgix.net/images/Studios/Seattle/AA6A1214_16x9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=aea8218e2386f776be595d45f04d8949 800w, https://designit-web.imgix.net/images/Studios/Seattle/AA6A1214_16x9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=058d3834c7711e88aef04b5b387083e1 1000w)