Nykredit

The image shows a modern building with a geometric facade against a clear blue sky. The building features a series of repeating rectangular windows and has an angular design, with one part that juts out more prominently than the rest, creating an interesting architectural silhouette. The structure’s contemporary design and the contrast with the vivid blue sky make it visually striking and relevant for discussions on modern architecture or urban landscapes.

Nykredit is one of Denmark’s largest financial institutions with a heritage that goes all the way back to 1851 when the first mortgage associations were formed. Today, Nykredit still stands as Denmark’s only financial institution owned by an association of homeowners and businesses.

To support Nykredit’s unique position in the market we developed a refreshed corporate identity that celebrated their legacy and customer owned DNA alongside a set of tools and libraries for digital activation.

A collage featuring five digital screens displaying various applications or web pages. The top left screen shows a yellow square with the number “23” in bold font. Below it, a smartphone screen displays an app interface with icons and text in Danish. To the right, another smartphone screen shows an article headline in Danish about a 150 million kr. customer discount, with an image of a person holding a fishing net on a boat. In the center, a larger display features an article with two people standing beside bicycles in front of a red building. The far right screen shows code or technical information against a dark blue background.

Two spiral-bound books or reports with hardcovers. The left book has a dark blue cover with the word “Nykredit” in white text. The right book features a cover with a photograph of a person carrying a ball on a foggy field, with large white text “1.3” above the image. The right side of the image shows an open page from the same book with green text on a light green background, though the text is too small to read clearly. The image suggests these are corporate or branded materials for Nykredit, possibly annual reports or informational brochures.

We centered the design direction on capturing Nykredit’s essence: stable, approachable, and present across all of Denmark.

An advertisement billboard mounted on a metal fence. The billboard features an image of a person wearing a colorful knitted sweater and holding a plant pot. The background shows a blurred interior setting. The text overlay, predominantly in Danish, includes the word “Nykredit” in large font, with smaller text providing additional information about services offered by Nykredit, emphasizing benefits and discounts for members.

A graphic with a dark blue background and white text that reads “dit.” The letter “d” is in lowercase, and the dot of the “i” is replaced by a dashed circle.

At the core of their identity is a new bespoke typeface: Nykredit Sans. The typeface is an homage to the angles and proportions of Nykredit’s iconic logo and inspired by the customer-ownership that sets Nykredit apart. The typeface serves a wide variety of uses and acts as a visual unifier across the entire brand.

An advertisement billboard with two sections. The left section features Danish text and a pixelated partial view of a person’s face for privacy. The right section also includes Danish text, another pixelated partial view of a person’s face, and an image of a red building with a bicycle parked outside. The text mentions Nykredit and customer benefits.

A graphic image with a blue background featuring text in different sizes and a large percentage. The largest text at the top reads “Danskernes Nykredit,” followed by a bold percentage “321.45%.” Below that, there is smaller text stating “Den Blå Platform,” and at the bottom, the word “Sans” is written. The image appears to be related to an advertisement or branding for Nykredit, highlighting a significant percentage figure and possibly a campaign or product name.

Using their new bespoke typography as a graphical element, we created a unique signifier that carries and communicates Nykredit’s DNA across platforms and touchpoints. The cropping styles for both wide and tall formats add flexibility while keeping distinct identification.

A blue and green tote bag with the word “Nykredit” printed on it, resting on a wooden floor in a room with sunlight casting shadows. The bag is positioned next to a wooden stool, and the play of light and shadow creates a contrast on the floor and objects around.

To represent the diversity of Nykredit’s ownership we extended their colour palette with a set of expressive and dynamic secondary colours.

A grid of color blocks with two columns and four rows. The left column features shades of blue, from deep navy at the top to lighter blue at the bottom. The right column starts with a bright red block, followed by pale yellow, light blue, and ends with a purple block at the bottom.

Rounded shapes and organic motion principles paves the way for flexible digital applications and plays tribute to the shapes found in Nykredit’s iconic logo.

The motion principles we set were fast, playful, and flexible, enhancing the brand's ability to narrate varied stories in ways that were more dynamic, engaging, and memorable.