How can you make an arts and culture festival stand out in an overcrowded landscape? By creating a seamless, visually appealing user experience.
Moments is an art, design and culture festival that aims to claim and boost proposals that usually have little visibility in cultural spaces. Their outdated website didn’t reflect their vision and brand, and the user experience was not optimised for conversion.
Our solution
After a preliminary analysis, we revitalised their website with a visually appealing and user-friendly design, improved navigation, and responsive layout. Content-first and mobile-first design methodologies were employed to prioritise accessibility and engagement.
The impact
The redesigned website debuted, enhancing brand perception, increasing ticket purchases, and facilitating seamless user experiences. Moments Festival gained a competitive edge in a challenging industry.
Why it matters
By addressing design and functionality issues, we empowered Moments to amplify its influence, engage diverse audiences, and excel in a competitive digital landscape.
Details
Client
Project team
Contact info for Ana Gonsalves
Senior Digital Designer,
Madrid
Contact info for Andrea Bermúdez
Senior Data Analyst,
Madrid