As the busiest origin and destination airport in the world, serviced by over 40,000 airport workers, LAX was looking to enhance their employee experience, modernise airport operations, and set themselves up as the gold standard of airports. They tapped Designit to help create a one-of-a-kind digital experience that airport workers could use to help make their days easier.
So, we packed our bags and headed to LAX to fully immerse ourselves in LAX’s business and airport worker's needs. While there, we went through extensive employee interviews, observational research, ideation workshops, design exercises, agile development sprints. In close collaboration with client teams, our global one-Designit team developed a fully tested, end-to-end solution that was ready to take flight.
Introducing Altitude.
More than a set of overstuffed baggage, Altitude is a passport for LAX airport workers to access a first-class set of workday tools and communication aimed at helping airport workers easily go about all their daily tasks, enhancing the experience for them and guests coming to the airport.
Packed with tools like responses to frequent guest questions and the ability to search for answers, and an easy way to report problems around the airport at the click of a button.
We also included time and money-saving ways for commuting airport workers to utilise ride-share signups, shuttle information, access to food and beverage discounts within the airport, and a news hub to keep everyone in the know.
But we didn’t just focus on features. Through a wide-ranging naming and branding exercise, we landed on a provocative look and feel, and created a recognisable symbol of a deeper connection between airport workers with LAX and guests.
We brought this branding to life with an awareness campaign using posters, door clings, branded lanyards, pens, and more, announcing Altitude had taken flight. With airport workers reaping the rewards, and already sending LAX ideas for new features that we’ll launch soon, Altitude is helping LAX become THE gold standard of airports.
Details
Client
Project team
Contact info for Madeline Kossakowski
Contact info for Kathleen Blue
PMO Group Director
Contact info for Lelde Taimina
Program Manager,
New York
Contact info for Christine Pizzo
Head of Design & Creative, Americas,
New York &
Seattle
Contact info for Robert Thompson
Group Creative Director,
New York
Contact info for Malcolm Montgomery
Art Director,
New York
Contact info for Logan Barnes
Visual Designer,
New York
Contact info for Kin Lok
Visual Designer,
New York
Contact info for Ellen Hafer
Senior Graphic Designer,
Seattle
Contact info for Kevin Zwier
Copywriter,
New York
Contact info for Scout Shannon
Senior Copy Editor,
New York
Contact info for Paulo Mota
Lead Digital Designer,
London
Contact info for Pablo Alaejos Perez
Contact info for Gala Gapchenko
Experience Designer,
New York
Contact info for Prema Shah
Experience Designer,
New York
Contact info for Kenneth Haynes
Product Management Director,
Seattle
Contact info for Calvin Fong
Senior Product Manager,
New York
Contact info for U Win
Solutions Architect,
Seattle
Contact info for Sunny Yuen
Web Developer,
New York
Contact info for Tyler Willis
Web Developer,
New York
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