HemoCue

For more than four decades HemoCue has been at the global forefront of point of care diagnostics. To expand their reach and prepare for their next phase of growth they needed a revitalised brand platform that honoured their legacy and supported their ambition of advancing global health.

Challenge
When it comes to speed, accuracy, and continuity, HemoCue’s products are hard to match. But to unlock their potential and demonstrate their value to more healthcare players, we shifted the focus toward clearly articulating their ambition to improve global health, going beyond just the functional benefits of their devices.

Solution
Inspired by the genuine care and deep expertise HemoCue offer to the world we crafted a brand platform and visual identity that pays homage to their pioneering beginnings and celebrates their bold ambitions.

Video unveiling HemoCue's new brand identity.

With more than 140m tests performed every year, Hemocue’s Micro Cuvettes are ubiquitous at the frontlines of global health care. With a keen eye on accuracy and clarity we transformed their famous cuvette into a logo that communicates their brand essence across applications and touchpoints.

Inspired by their devices' functional simplicity and confidence-inspiring clarity, we crafted a foundational identity that helps Hemocue cut through the complexity often found in health care.

We then elevated the brand expression with a fifth element referencing the logo and the interplay between expertise and care.

Hemocue is known globally for its ‘little red boxes’, so we wanted to maintain brand recognition through the colour red while adding a multi-functional secondary palette.

‘Designit’s team worked hard to understand who we are and identify that care was at the heart of everything we do and everything we believe in. They created an exciting new brand platform that will help us showcase that to the world, demonstrating not just how valuable our devices are but also that we’re a leader in point-of-care testing and fully committed to supporting and enhancing global health.’

Monika Gram Ritter

Senior Director Marketing, HemoCue

Details

Client

HemoCue

Industry

Healthcare

Studio

Copenhagen

Project team

Anne-Sofie Voss

Emilie Østergaard Jakobsen

Markus Kilsgaard

Jakob Voldum

Tea Marie Skytte Grønnemose

Anna Brorson Olsen

Marcus Mahenca Jensen

Mikkel Hendeliowitz

Jakob Holmberg Chrøis

Mikkel Lemvig

Frederik Lundhøj Aaltonen

Gustav Robert Staal Høite

Frida Setterberg

David Ramskov Hansen

Offerings

Brand Strategy

Brand Design

Digital Design

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