![](https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=a37339d11970e3c121d020fbec458de4 400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=8bd386627e22758cb9142dfc063f2e8c 600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=34e0da871cdc22fed4d9d1f0518a168a 800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=f17c216add983dbdfec157fa35b20fdb 1000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6956bf0e1a116852a03c12f957336093 1200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=5ff1c9448bc691ee073c2b15026df556 1400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=13edbd20b034eca78a2999389af22a32 1600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=7488b7412d38736d89453c8d6603704a 1800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=8c4a54d9f66748758f1c2f976b812d0d 2000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=45b66e225cc67ee414fbe384631dffbb 2200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=cfa60428db295d87198fc7b128f7ad73 2400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Screenshot-2024-04-09-at-4.26.06-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=7cf6f7299e72583883666eea2efa7c3b 2600w)
With the Orbit 60 series Bently Nevada shakes off the rust and looks toward the future
Bently Nevada had a loyal user base, but their products were aging, and the competition was catching up. They’d developed a revolutionary product, however, that was about to change the game: the Orbit 60 series. The launch was set for the industry’s biggest event, and they looked to Designit to make a splash.
![An image showing a man at a conference, capturing a photo of an art installation with his iPad.](https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=5e7192d52972f51aa2698ec6656608dc 600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=6003f578c6cb01d7efee078779541e84 800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=4688de7b445251fa89083389461310c5 1000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=e6f8e21073562b8a9dacef9f3820cea7 1200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=8fbac98caaca33dc6410062518eed12e 1400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=2f6732e619a45f7876ba2ee7b2198351 1600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3ce61b85bd75358ceb1a618630576e51 1800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=176639029e3ac6cd08f8ecb34d5abe06 2000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=270ff0c2cffa92e19a101885103b9655 2200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=b5443617cedddf7d02751139aac449f6 2400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image1-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=14814e98fef2c473725b17eb178a10f7 2600w)
![Image of a white 3D model depicting a snowy outdoor scene.](https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=93046d2d31deec95008cc816c3891fe0 600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7f62d364b85c4f02c3f18073972d33e2 800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d20e734428d38a9e767e80c644033e1f 1000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=7f9ec227a793759d318179bef97de66a 1200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=ab28409f88bfbc0fffa49e4d36d0cdba 1400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=1b140eefc7a4c9ea89eac89f3f08da7e 1600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=212a05b511a49db9d80b4c7d14f0757a 1800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=bc923371ce19fe6cf8aead6893734733 2000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2c2eb67afa0aa5172425f548cf7a5114 2200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=dfbc147a57ea433fa872bc6bf45d24e7 2400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-Image2-Half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e48e08e5a7deca5ca3787cd5913070c3 2600w)
The brief was simple: Make attendees say “Wow!”
Our team threw everything at the wall. Holograms, lasers, pressure sensitive floors, VR, conceptual architecture, we mean everything. We knew that to truly drop the jaws of engineers, we’d need state-of-the-art-tech as our main showpiece. In the end, the team developed, along with an integrated campaign, two unique applications of AR—one light and portable, the other rich and immersive.
![2 images, one of a 3D person standing in front of a screen and the other of a person holding an iPad.](https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=b8a53e4ae31cde13a89d9908896b92e3 600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5793397146530aed6b910bb849b2ac70 800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d43f2fad4d075f44428779c3609b5be4 1000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=de15c443f82ddabf8d08f31074efc56f 1200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4dba7e48d5c1f2d254eed1c1f5903e6e 1400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=01e38557fc0a83dd14c1da5ea3588c3b 1600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=2c9d9864a2814e774ed40e59af012031 1800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=8344a5c10a67c964d844a30c0ae0bfdc 2000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f329ca50b378db089487ae039976cc92 2200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=44dde1f9622d049dd8d5dcbe80c5f3c7 2400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image3-half-tall.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e14d46a76edd32ffd7dbf6f96c9d2c57 2600w)
To say it was a success would be an understatement. Both experiences were landmark endeavours for Bently.
The landscape experience was the hit of the show, while the mobile experience kept guests engaged and entertained on both the show floor and at the VIP launch event. The exhibit now resides as a centrepiece of the Bently education centre in the headquarters in Minden, Nevada.
![Image of a person using their phone to scan a QR code at a conference.](https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=8f76d4e2db5914a960d5edf26966e8cb 600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=4b94fdfdef61d7036e0f589c51e4da98 800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=57991c8f2c51d708c96110a14f7987af 1000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=66ee899b4e6c5f5eb0759e083494fa96 1200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=c5a895338d21c6b33ee6b8524d0eb69d 1400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0faef93fba785caa99ddc7c759c14876 1600w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=9e358c94e9a8e84024f77ff768ae3ca3 1800w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=3fb73a835e932b5a2b313d1ddf6d13ca 2000w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=32e9fee5aaef5206aca721d374422459 2200w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=7365b026629a6d644a501bb7271c0992 2400w, https://designit-web.imgix.net/images/Case-studies/Bently-Nevada/Bently-image5-full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e53ae9fb09e309f3a32ff83348243319 2600w)
Details
Client
Project team
Contact info for Claire Evans
Group Creative Director,
Seattle
Contact info for Patrick Halferty
Creative Director,
Seattle
Contact info for Kristina Duca
Program Director,
Seattle
Contact info for Margaret Erickson
Program Manager,
Seattle
Contact info for Nathan Heal
Senior Motion Designer,
Seattle
Get in touch
![](https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=b888b91ceb028da26cc5c586f8c1488b 400w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=9413f33a9e6ce945618860f0864da0bc 600w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=a9a04ebbcd02eeae20376d56a7079e28 800w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=f074b799cae7873329526d6fd8f5adfa 1000w)
Erik Wagner
Executive Client Director, Brand & Core Growth,
New York