Designit partnered with Acer North America to actualise Acer’s brand purpose—making sustainable progress and improving lives through the use of technology. Our research identified two main barriers to a brighter future that technology could help solve and Acer could support: the digital divide and environmental sustainability.
Our way in was to find, partner with, support, and elevate the people who are working on the frontlines of these causes. We identified six such organisations: three working to close the digital divide and three working to create a more sustainable tomorrow. They are the Barrier Breakers.
The organisations were supported with device donations, funding, and videos telling the stories of their missions and partnership with Acer. The campaign launched on social media and led to a dedicated landing page where viewers could learn more and get involved.
Outcomes as of December 2021:
• Widened reach and funding support for partner organisations
• 6.5M impressions across paid social
• 135.6K impressions across organic social
• 20.2K Barrier Breakers page views on Acer.com
• 80% increase in organic traffic after two quarters in market
Details
Client
Project team
Contact info for Emmy Silverman
Senior Brand Strategist,
Seattle
Contact info for Jake Robins
Account Director,
Seattle
Contact info for Nirana Singh
Associate Producer,
Seattle
Contact info for Jennifer Brien
Account Director,
Seattle
Contact info for Shannon Cumming
Copywriter,
Seattle
Contact info for Patrick Halferty
Creative Director,
Seattle
Contact info for Michael Harding
Social Media Lead,
Seattle
Contact info for Chris Kwon
Program Manager,
Seattle
Get in touch
Kathryn Orr
Brand Strategy Director,
Seattle
