Three awards at prestigious Red Dot Awards

We were recognised for three separate projects — PeopleWay, Nykredit and our work on the visual identity of the European Payments Initiative (EPI) in the Corporate Design category.

EPI, which is supported by 16 European banks and payment service providers, needed to overcome the challenge of being recognised as a European company offering payment services to both consumers and companies.

To tackle this, we defined the EPI’s visual identity and positioned it as a company with “a bigger purpose”. The paradigm of the EPI brand shifted away from being a payments company with an alternative proposition for the market to being an embodiment of a wider movement that strives for a modernised, innovative user experience in payments.

EPI's logo was key to this new brand narrative, which we created from scratch. We had to ensure that the new logo conveyed a sense of playfulness and positive energy, while the checkmark-like symbol over the "e" is a metaphor not only for successful transactions but also for the creation of connections and bridges across Europe. Bridge imagery was also included as a symbol of connections, visualising that EPI provides a unified payment experience.

Jean-Baptiste Vieille, EPI Head of Brand, said: “Our position in the market is unique. Designit’s creative leadership solidified our identity as a business. It enables us to clarify the overall approach between our corporate brand identity and our product brand identity, Wero. Designit’s consideration of even the smallest details meant we now have a much more defined brand identity that effectively communicates the values of sovereignty, innovation and expertise to best serve European citizens and businesses that EPI embodies.”

Frida Setterberg, Head of Studio, Copenhagen & Aarhus at Designit, added: “It’s always satisfying to work with a client that really believes in your creative vision. When it comes to establishing a strong visual identity, it’s often the smallest details that make the biggest impact – a new logo, for example, is always more than the sum of its parts.

“The EPI understood this straight away and trusted us to get these details right. Elements of the design that might otherwise be overlooked, like the typeface, for instance, became key considerations - Open Duplet. The same is true of the colour palette. We chose blue and a hint of off-white supported by vibrant secondary colours that reflect the diversity in implementation across markets”.

Elsewhere in the corporate design categories, Designit picked up awards for its rebranding of Danish business consultancy PeopleWay and for rejuvenating the corporate identity of Nykredit, one of the oldest financial institutions in Denmark.

Setterberg continued: “It’s an honour to be recognised for our work, especially by such a prestigious organisation as Red Dot. Each of these projects we’ve been recognised for posed their own unique challenges in defining and strengthening brand identity, which required us to adopt a tailored approach.

“With Nykredit, the focus of our design was capturing the company’s essence: stable, approachable, and present across all of Denmark - leaning into the strengths that have made it a mainstay in the industry.

“Meanwhile, the PeopleWay project required something quite different - we sought to elevate their brand and visual communication by distilling the company’s brand to its core principles. It was a challenge to cut through the complicated conversations around human behaviour and how it relates to the inner workings of artificial intelligence.

“To take home the top awards for these three unique projects is a testament to the talent we have at Designit.”

Explore our journey and Red Dot award recognitions at red-dot.org, where we proudly share our history of awards since 2011.

About the Red Dot Design Award
For over 60 years, Red Dot has been evaluating and recognising outstanding design work around the world. Each year, this tradition culminates in awards spanning three disciplines: Product Design, Brands & Communication Design, and Design Concept. Internationally recognised, the Red Dot Award has become one of the most sought-after signifiers of design quality. Learn more here.