Brand strategy development

As you know, it’s usually expressed through a visual and a verbal identity: Logos, colours, graphic elements, voice, tone, tagline, and messaging. You experience a brand through its different touchpoints: Products, services, stores, employee interactions, websites, social channels, media, and word of mouth. Some touchpoints are owned by the brand itself, but many are not. But no matter how you experience it, a brand is ultimately defined by you - by how you experience and interact with it.

A solid brand strategy sets a purpose for your brand. It creates a roadmap for fulfilling that purpose and helps you position your brand to maintain differentiation. It also gives you a clear idea of how to attract customers, creating that perfect sweet spot between customer experience and brand goals.

Our brand strategy blueprint is divided into 4 phases. First, we do a current and future state workshop to evaluate your brand’s existing and desired future state, explore your market position, understand aspirations, challenges, and goals. We then highlight opportunities and look at how best to move forward with your brand. Investing in a good brand strategy early on also increases your brand equity - or value if you like - which ultimately leads to you being able to charge a premium for your products and services.