
We believe that innovation and creativity should be aligned with the well-being of people and the planet—and we're not the only ones. International regulatory frameworks are increasingly focused on ensuring responsible business practices, such as the EU's Corporate Sustainability Due Diligence Directive (CSDD), California Consumer Privacy Act (CCPA), and EU AI regulations.
Designit's Do No Harm Framework helps you navigate these crucial themes as sustainability issues become more pressing and consumers and employees move towards ethics and value alignment with brands.
By adopting a Do No Harm approach, businesses can more efficiently anticipate, prevent, and respond to potential harms. This practical guide transforms good intentions into documented positive impacts, providing a clear path for responsible and sustainable business practices
Consider the various areas where applying the Do No Harm framework to your projects can support better outcomes and drive transformative change:
- Policy and changing legislative landscapes
- AI considerations
- Risk management
- Sustainability considerations
- Brand ethics and consumer implications
- Forecasting and preparedness
- Recruitment and retention
- Culture boosting
Learn more about our framework to discover how this approach can assist you and your business in making informed decisions.
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- Creative Review: Should we be worried about AI washing?
- Media Post: 'AI Washing' Is A Thing More Creatives Should Know About
- Creative Bloq: Creatives need to be vigilant about AI washing
- Media Shotz: Top creatives blind To ‘AI washing’ – global poll
- Association of National Advertisers: A Better, More Transparent Way Forward with Social Media
- Business News: Three business predictions for 2024 - From Dr. Pardis Shafafi
Want to know more about how Do No Harm can benefit your business? We'd love to hear from you. Get in touch.
Contact
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Dr. Pardis Shafafi
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Giulia Bazoli
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Deepshikha Kamerkar
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Elphège Barthe
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Myriam Molitor
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Carla Damerell