Showroom of the future

Audi and Designit invite you to test-drive the future with the Audi City digital showroom experience.

People are placing greater emphasis than ever before on a direct and personal bond of trust with their vehicle brand – especially in respect of the increasing variety of products and available information.

Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at Audi AG.

Seamlessly integrating service, product, digital, and spatial design prowess, Designit and Audi have crafted the ultimate connection between customer and brand. An iconic heritage has been repackaged for the digital age and designed to meet customers in previously unclaimed automotive sales territory—the vibrant heart of the city.

Audi City showrooms are also designed to serve the cultural needs of their environment, transforming into after hours meeting places for fan events and urban gatherings.

Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer. This new retail format brings us even closer to our customers—geographically, of course, but first and foremost in terms of the quality of our relationship.

Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at Audi AG.

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