First aid within reach

When accidents happen in the home, the first people on site are rarely well equipped or trained to carry out the first aid needed. Designit and Falck aim to change this distressing fact by launching a first aid kit that enables people to act.

Over the past few years, the Danish market for first aid equipment has been flooded with first aid kits of all sorts and origins – a commodity in any low-cost supermarket. The result: First aid has become a low-priority item, the kit most often left somewhere in the back of a basement cupboard. The consequence: when needed, a potentially lifesaving action is replaced by stand-alone panic as users lack the ability to act.

Falck is a global provider of products and services within the security and rescue arena. The brand is strongly associated with its rescue services providing ambulance and paramedical assistance. It’s also well known for its first aid kit and associated training courses for the public.

It was the first aid business in the private sector that launched the ambition to start over and spark new life into people’s ability to act when help is needed. The user-experience needed a makeover and the first aid kit a general improvement to support it.

The uncomfortable user does not take action.

Studies made among Danish citizens showed a clear sign; People become insecure when challenged by even basic first aid. When opening an average first aid kit the action readiness is not encouraged – on the contrary. Falck teamed up with Designit to design a completely new first aid kit characterised by the unquestionable design parameters; user-friendliness, logic, proven quality and ‘look and feel’.

Designit set up a team of experienced product-, graphical, - and instructional designers. The scope for the product designers were to work with a combination of form and material that would ensure optimal function and cultivate a visible in-home placement leading to more consistent user-awareness. The graphical focus was on creating a new, simple visual expression of the materials in the kit. The use of colour coding and hierarchical logic provided the easy content overview. Intuitive use was make or break.

- The iF jury on their reason for special recognition during the awards ceremony.

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