Say hello to Alphabeta.
How to Alphabeta:
It’s simple, let Alphabeta do the work. Typeset it large, follow the grid, keep it simple—if you’re type savvy, explore open type features, slashed zeros (0), stylistic sets, indents and contextual alternatives. These guidelines are full of examples of how it can be used—but as a general rule of thumb, we always try to keep it really simple.
Weight: Regular
Character spacing: 0
Space between lines: 1
Alphabeta:
Alphabeta Text:
Alphabeta, unique to us and designed specifically for us, is our primary brand typeface. It is the glue that binds our brand identity together.
In addition to Alphabeta, and part of the same family, is Alphabeta Text. Alphabeta Text, is simply two extra weights, specifically optimised for use in smaller text sizes such as body copy.
There is just one thing you need to remember. DO NOT use Alphabeta Text in any headlines or large text sizes. Simply stick to our regular Alphabeta.
In use examples:
Stylistic features:
If you want to add a little Designit personality to the layout, try using the standard type features to underline, emphasise and strikethrough copy:
Underline
Italics Strikethrough
Making a statement:
We love big text. So if you want to make a statement, set it in one of the large heading styles and give it a page all to itself.
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” – Hans Hofmann
Adding indents:
If you’re feeling adventurous, you can add a little more visual interest by applying indents to our heading styles.
Indents are an additional feature which we use to add more character to our typography and layouts and is a nod to the history of typesetting. Generally, we tend to use them in large headlines or statements.
It is not always necessary to introduce indents. But if you’re type-savvy or have an idea on how to implement them, then go right ahead. If you’re not sure how much to indent, try using the grid as a guide.
Type standards:
The styles laid out here are preset styles in our presentation templates. They are not hard and fast styles but serve as a starting point for laying out copy. Occasionally you may need to adjust these to adapt to different types of content.
Generally speaking, we prefer to set our large styles in Alphabeta Regular for a more approachable, conversational tone. But Bold is ok now and then.
Oh and one last thing. Try to avoid using all-caps or title case, it just looks a bit, you know, corporatey.
