Simple, confident
and uniquely us.
Our wordmark is one of our most important assets and the face of our brand. Simple, confident and distinct, it is the key element that identifies us. Oddly enough, we are one of the few design companies that actually have ‘design’ in the name, and as such, our wordmark should always be proudly displayed—no hiding behind icons or symbols.
It’s black or white. It’s simple, yet confident. And it’s set in our brand new typeface, Alphabeta. That’s all there really is to it. Just download and give it plenty of space to shine.
Black / positive – for light coloured backgrounds
and white / reversed – for dark coloured backgrounds.
Naturally, there’s a few things you shouldn’t do with the logo.
Do not colour it in any other colour.Do not resize or distort it in any way.Do not crowd it with other objects.
Logo formats
1. Designit logotype
2. Designit & Wipro lockup
3. Designit & Wipro sentence
There are essentially three versions of our logotype. With and without the wipro endorsement and a sentence version for use in smaller sizes.
Generally speaking, if the material is public facing, either of the Wipro endorsed logos should be used. If it is internal, the endorsement is not required.
As a rough guide, the lockup version should be applied in ‘hero’ situations, such as the end frame of a video or the branding on the side of the building. The sentence version should be used for smaller applications, such as the sign-off at the bottom of a page or at the top of a letterhead.
There is no strict rule on when to use either logo, but the most important thing is to consider the application or format in which the logo is being used, and select whichever best fits the space.
Co-branding
Cobranding with logo
Cobranding with name
Our logo system also allows for cobranding/partnership lockups for clients and partners. Our logo is connected with our client or partner by an ampersand. Either the partner or client logo can be used or the name simply typed out in Alphabeta.
