Making data cool again
Naturally our brand dna continues through into our data visualisation, taking cues from our illustration style with the presence of the patterns, colour palette and black outlines.
If you’re in Keynote or PPT, these graph styles have already been preset. So just add your data and you’re good to go. Otherwise, if you need to create them from scratch, these guidelines should provide a good starting point.
Graphs should always be simple, easy to understand, and ideally, they should be visually compelling. That means that in order for a reader to gain insights quickly from the data being presented, they must be consistent and clear in the way they are constructed and organised.
As a rule:
- All objects, bars, segments, containers etc, should have a black outline.
- Always ensure strong colour contrast between data points, in order to easily differentiate them.
- Use the additional patterns provided to create an easy separation between different data points.
- Avoid using all greys next to each other.
- For good legibility, always ensure strong colour contrast between the text and the background colour.
- Typography should be supportive and minimal for charts and graphs.