Business transformation beyond category

As customer expectations extend beyond categories, successful solutions must move beyond silos.

Traditional business transformation processes are often driven by off-the-shelf technology, leading to an extension of existing organizational silos that separate product and service. Future-oriented business transformation requires an experience-driven process that moves beyond categories to deliver a meaningful, valuable, and competitive experience to your customers. A customer’s best user experience is now the benchmark for all their business interactions. Customers expect an experience with their energy supplier to be as simple and intuitive as an interaction with their bank. As customer expectations extend beyond categories, successful solutions must move beyond silos. Our strong understanding of these parallel shifts enables us to deliver solutions that move beyond functionality to an experience people love, share, and do business with.

Unified product-service experience

We create new, meaningful experiences that deliver beyond customers’ expectations.

We place people at the center of every solution. Over the course of 20 years we have developed a tried and tested Strategic Design Process that goes beyond category and breaks down silo-restricted thinking to create new, meaningful experiences that deliver beyond customers’ expectations. We combine a powerful, interactive Future Customer Journey methodology, business and user insights, future trends, deep technology competencies, and world-class design capabilities to take projects through prototyping, feedback loops, and validation—all the way to award-winning implementation. Our process is deeply co-creation oriented, involving both our clients and their customers from early insights to final implementation.

Designit’s Strategic Design Process

Three themes that define our future

We’re into creating the future. This makes us an informed partner and a powerful ally in delivering seamless experiences across all touchpoints and segments.

We focus on three major themes that define our future: Future Citizens, Smarter Living, and Healthier Lives. We do not specialize in sectors or work with silo-oriented projects as that is, per definition, extending the past—not creating the future. We’re into creating the future. This makes us an informed partner and a powerful ally in delivering seamless experiences across all touchpoints and segments. Our global expertise in experience-driven design delivers solutions that are grounded in human needs and desires and driven by our proven strategic design process. An essential part of that process is the cross-pollination of insights between projects that are often very different, yet united by these themes. Findings from a digital project with senior citizens in Japan can improve the implementation of a healthcare project in Norway—as they both focus on smarter living and healthier lives. Reaching beyond sectors, disciplines, and borders, we bring together the best people to create solutions for the future.

Future Citizen

Empower the citizens of tomorrow in their interaction with cities and systems

How might we empower the citizens of tomorrow in their interaction with cities and the systems that surround them in a world of growing populations and lack of resources? We work with influential public and private institutions to design solutions that face the challenges of tomorrow’s society and bring positive change to the life of the individual.

Smart Living

Enable humans to live smarter and more informed lives

How might we enable humans to live smarter and more informed lives through all touch points in a future where everything is connected?
We work with visionary companies to design human- centered and technology-infused solutions that enable humans to live easier and better lives through intelligent products and services.

Healthy Lives

Improve peoples health and increase life quality

How might we improve peoples health and increase life quality as lifestyle diseases increase and healthcare costs skyrocket? We work with the most important players within the health eco system to design solutions that enable healthy lifestyles and create better outcomes for patients, societies and businesses.

To us, design isn't about beautification, it’s about transformation, driving growth and change across industries and societies. Design has the power to spark not only business transformation, but social transformation, improving the way we all work and live.

Mikal Hallstrup, Founder and CEO, Designit

Bridging thinking and doing

We prefer to take a project all the way to the award-winning end.

Delivering good old-fashioned design execution for more than twenty years, we honed our expertise in digital and physical product experiences. We bridge thinking and doing in all projects. Strategy anchors every action during our design process and we specialize in taking a project all the way to the end—not only because half of our people work with world-class execution and implementation, but because execution experience is crucial in the initial strategic phases of a project. This allows us to avoid off-target scoping and prepare projects for delivery at the right quality and on target.

Designit is a global strategic design firm. We lead business transformation projects of all sizes, creating unified product-service experiences that are driven by strategy and deliver bottom-line results.

Our clients include some of the world’s most ambitious brands and visionary leaders. We’re happy to help them tackle one of the world’s most important agendas:

“Turning technology and user driven opportunities into powerful, meaningful, and valuable experiences for people.”