Creative processes drive change.

But damn, they can be frustrating. You drown in insight. Exhaust ideas. Lose direction. That’s why we’ve made a creative dice.

By following the instructions on this page, you can discover how to use the dice to fulfil your creative potential. Go on, give it a roll. Do business as unusual and play your way to creative success.

Flash it

You don’t have to do it on the tube. But the idea is the same. Quick and dirty, flash your work to a colleague. Don’t explain. You want to provoke an intuitive, unfiltered response. It can save you hours of deliberation.

Leave now

Take a hike. Ditch the confining walls of the office – they limit your creative thinking. Taking your team for a walk'n’talk will help you reframe your challenge and turn ideas upside down. The sky is the limit.

Mock it up

Drop words. Show it instead. If it's a service, do a role-play. If it's a product, build it – even matches will do. If it’s a brand, draw it. Don't aim for perfection. Whatever you do will be twice as good as what you don't do.

Swap seats

Trade your desk for a day or even an hour. Swap roles and attitudes. Immerse yourself in a new context. Being in someone else’s shoes gives you fresh perspective. You’ll be surprised at how it provides valuable creative stimulus.

Screw up

Don't be afraid. Make a mistake. When you allow yourself to fail, you innovate. Try something new. Explore new territories. The more you fail in the development process, the less you fail in the result.

Call Mum

She’s smarter than you think. And she’s the least likely person you’d normally call, which is why she could solve your problem. If she's not available, ask someone else – anyone, as long as you don't just consult the usual suspects.