With more than 60 years of solid credibility on the Scandinavian market, Norwegian electronic kitchen appliance supplier Wilfa decided to re-position their brand as part of their growth strategy. They chose Designit for the job.
Designit’s task began back in January with extensive research among Norwegian kitchen equipment users. The gathered insights – combined with Wilfa’s core value platform – have resulted in a new visual identity ready for roll-out during this summer.
With the research results at hand, Designit added a new packaging concept for Wilfa’s extensive line of products aimed at speaking the language of today’s modern Scandinavian consumer.
The new identity and packaging design is greatly inspired by the rough and ever-changing Norwegian nature. It is sturdy and has textured elements, yet, it is full of colorful and soft expressions.