Designit has delivered a global Novo Nordisk marketing campaign celebrating the 25-year anniversary of the world’s first insulin pen, NovoPen.
Our team of designers and brand strategists developed the campaign’s print materials, videos, online materials, and other promotional materials for use in internal and external branding and marketing of Novo Nordisk’s insulin pens.
The campaign tells the story of a strong heritage, leadership and trustworthiness of the company’s insulin delivery device portfolio.
The campaign helped the Novo Nordisk convey the message of market leadership throughout a quarter of a century. All in a clear, rational, emotional, and powerful manner and communicated through various on- and offline platforms.