After the successful design of novero’s TheFirstOne Bluetooth headset, Designit continued our close cooperation with the radically creative technology company and provided an original, multipurpose packaging concept and a user manual that leverages intuitive understanding.
Designit and novero offer users more than just packaging here. That’s why we won the prize. Mirroring the versatility of the TheFirstOne Bluetooth headset, the multi-purpose pack offers a variety of possibilities for in-store showcasing. It consists of elements that will enable you to adapt the headset to your lifestyle and opens your mind to alternative post-purchase uses of the clear acrylic case.
The user instruction is a continuation of the packaging concept demonstrating the simplicity and intuitive use of the product. The clear and logic overview of key features on the inside of the packaging and the simple illustrations and brief, informative instructions on the mini CD, completes and unifies the concept and the novero design DNA.
Catering to the needs of the defined target group of premium lifestyle product users, the stylish pack gives a sense of superior quality and added value. In short, the packaging concept’s simple, pioneering and inspirational design captures and extends the novero brand promise.