Designit, together with two other selected design consultancies, engaged in a 48-hour design challenge with the purpose of showcasing the state-of-the-art design process – from brief to user research, to synthesis, ideation and presentation of the final results.
All activities were documented on video to illustrate the design process and to show how businesses can draw value from it. The video will be launched at Danish Design Centre’s exhibition, 10+ Design Forecast, opening 28 April.
The brief was to find new and better ways of engaging teenagers in waste recycling. Our desk and field research revealed an activist mentality among teenagers as well as a fascination with reality-TV’s heroes and anti-heroes. On that background, we created the Garbage Guerilla - a reality-TV format with a competitive and eco-focused edge.