What do users need now – and in the future? How can companies optimise their offering to meet latent and existing needs?

Designit is currently conducting extensive user studies in the U.S. in order to find the answer for two global corporations – both market leaders in their sector.

In New York and Chicago, two teams of designers are observing people in their everyday routines – at work, at home, out shopping – to gather fresh insight that will help our clients seize new business opportunities.