Last week Designit’s expertise on female-centered design was once again showcased in the media - this time in the Danish business newspaper, Erhvervsbladet.

Designit's Sofie Holstein urged companies not to 'think pink' when designing for women and gave practical strategies on how to tap into this huge, untapped market segment.

The article was published the day before Designit’s seminar, “What women want”, in which Sofie and other experts explored the topic in depth.

Read the article here. (In Danish)