How do you develop products for people who live with constant adversity? What services do they need? How do their needs differ from those of people in other market segments?

Designit and Emerging Futures Lab invite you to an introductory seminar about doing business with the poor. This is your chance to gain insight into the emerging market before Designit’s conference ‘Doing Business with the Poor’ next year.

Four billion people live on less than $2 a day at the base of the socio-economic pyramid (BoP). This group represents an emerging market with massive commercial and developmental potential. Yet most businesses fail to understand the worldview, mindset and value system that a life of adversity creates.

Design for the BoP market has become increasingly important for Designit. That is why we have initiated a strategic collaboration with one of the most progressive BoP design thinkers, Niti Bhan, founder of Emerging Futures Lab.

At the seminar, Bhan shares her in-depth insight into BoP markets, which she presented at Brown University's "A Better World by Design" conference in the USA in November as well as at Microsoft’s headquarters in Redmond for their Unlimited Potential Group recently.