Smartphones and tablets are key platforms in user dialogues, emerging markets and new business opportunities. In order to align solutions, user experience and brand experience, an agile mobile Corporate Visual Identity (CVI) is of the utmost importance, enabling future projects to find their own perfect space within the given framework.
Vestas saw this, and recognised the urgency for a full mobile CVI. They wanted to create a CVI which would act as a template from which departments and projects could create their own individual app, each containing just what they needed it to contain, while remaining clearly Vestas. Having this mobile CVI would ensure consistency through all future apps, thereby removing any possibility of Vestas’ identity becoming fragmented – a danger all too easy to fall prey to. In fact, there already existed several small apps, driven from needs spotted in the market and reacted upon by sub-departments without any governance in regards to strategy, design or user experience.
The goal was to recreate Vestas in a mobile world, and to keep the user aligned with the highest expectations from within Vestas. Not only did this mean designing a unique style and look, but it also meant ensuring the actual experience from using the app would be distinctively Vestas.
With an experienced and motivated team from Vestas, we co-created a framework that allowed us to define six different app categories (for tablets and smartphones). Starting out from the very basics, allowed us to provide detailed guidelines covering the complete potential spectrum of both tablet and smartphone apps.
The final mobile design framework is perfectly aligned with Vestas’ overall brand strategy, and at the same time, utilises the new potential within the given platforms. Vestas has created guidelines that remain constant while allowing for personalisation to each and every project or department. Two tablet apps created on the basis of the CVI have already been developed.
Having the foresight of a having a full mobile CVI means bringing better and more consistent mobile solutions to market faster, and with significant lower development costs.