Smartphones and tablets are key platforms in user dialogues, emerging markets and new business opportunities. In order to align solutions, user experience and brand experience, an agile mobile Corporate Visual Identity (CVI) is of the utmost importance, enabling future projects to find their own perfect space within the given framework.
Vestas saw this, and recognised the urgency for a full mobile CVI. They wanted to create a CVI which would act as a template from which departments and projects could create their own individual app, each containing just what they needed it to contain, while remaining clearly Vestas. Having this mobile CVI would ensure consistency through all future apps, thereby removing any possibility of Vestas’ identity becoming fragmented – a danger all too easy to fall prey to. In fact, there already existed several small apps, driven from needs spotted in the market and reacted upon by sub-departments without any governance in regards to strategy, design or user experience.
The goal was to recreate Vestas in a mobile world, and to keep the user aligned with the highest expectations from within Vestas. Not only did this mean designing a unique style and look, but it also meant ensuring the actual experience from using the app would be distinctively Vestas.
“When we kick-started our relationship with Designit, we were extremely encouraged by the energy and attention we received for our project. The team that we were set seemed unconventional at first glance but actually turned out to be quite simply the perfect fit. Designit listens, then they react – this is what sets them apart from the straight to solution agencies that we have encountered on too many occasions. Their approach was involved and agile, their input was considered but straightforward.” Tommy Rae Jnr, Lead Global Creative Specialist, Vestas.
With an experienced and motivated team from Vestas, we co-created a framework that allowed us to define six different app categories (for tablets and smartphones). Starting out from the very basics, allowed us to provide detailed guidelines covering the complete potential spectrum of both tablet and smartphone apps.
The final mobile design framework is perfectly aligned with Vestas’ overall brand strategy, and at the same time, utilises the new potential within the given platforms. Vestas has created guidelines that remain constant while allowing for personalisation to each and every project or department. Two tablet apps created on the basis of the CVI are already in development, and will be released in a couple of weeks.
“We are now in the process of submitting our newly developed iPad applications for various digital design awards – something that most companies would only hope for in their first project with their agency. Our corporate visual identity, which we recently re-envisaged, now comes with a complete set of ready-to-use mobile guidelines, complete with illustrations and ready to use files. This will indeed make the conceptual design, development and roll-out of our global mobile projects much more effective and less costly – an important component in such austere times.”
Having the foresight of a having a full mobile CVI means bringing better and more consistent mobile solutions to market faster, and with significant lower development costs.
“All in all, we have enjoyed the exceptionally professional and engaging manner in which the Designit team work and are currently scoping out new projects were we can further utilise this forward thinking, fast moving 'agency of record' for the benefit of our customers and our stakeholders globally.”