Client
AUDI
Expertise
Digital design
Sector
Automotive

Audi is preparing automotive retail for the future and complementing its dealer network with a new format – Audi City, a compact urban cyberstore, now with a third location opening in Berlin.

After successful launches in London (July 2012) and Beijing (January 2013), the world’s third Audi City opened on “ Kurfürstendamm”, one of the most prestigious downtown locations in Berlin. In the German metropolis, the next development stage of the digitalised showroom will be on display.

In the heart of the city

The brand’s entire model range is presented completely digitally in the compact urban cyberstores. The efficient use of space facilitated by this approach allows the four rings to be present in the heart of major international cities.

The central urban location makes each Audi City more than simply an additional retail outlet. Audi City has evolved into a meeting place for fans of the brand, where they can make contact with the world of Audi whenever they want.

The stores have also been used as a dialogue forum for issues outside of core automotive business. For example, following close of daily business, Audi Cities can play host to readings, round-table discussions and exhibitions on issues, such as urban development and mobility or on matters relating to art, culture and design.

“Visitors can expect a previously unheard-of level of personal customer service … Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer.”

- Peter Schwarzenbauer, former member of the Board of Management for Marketing and Sales at AUDI AG.

Visit the Audi City microsite and take a virtual tour of the features and location.

Great automotive services need focus on great digital design.

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