After successful launches in London (July 2012) and Beijing (January 2013), the world’s third Audi City opened on “ Kurfürstendamm”, one of the most prestigious downtown locations in Berlin. In the German metropolis, the next development stage of the digitalised showroom will be on display.
In the heart of the city
The brand’s entire model range is presented completely digitally in the compact urban cyberstores. The efficient use of space facilitated by this approach allows the four rings to be present in the heart of major international cities.
The central urban location makes each Audi City more than simply an additional retail outlet. Audi City has evolved into a meeting place for fans of the brand, where they can make contact with the world of Audi whenever they want.
The stores have also been used as a dialogue forum for issues outside of core automotive business. For example, following close of daily business, Audi Cities can play host to readings, round-table discussions and exhibitions on issues, such as urban development and mobility or on matters relating to art, culture and design.
Visit the Audi City microsite and take a virtual tour of the features and location.