Crowd-sourcing for eco-efficient product ideas

Billede 3Feel inventy and collaborative today? If you have awesome ideas for innovative, eco-efficient products it’s time for action. While climate gurus debate a greener world in Copenhagen these weeks Quirky walks the talk. During the summit, you can submit your wildest, sustainable product ideas to the site – without the usual fee of 99 USD.

Or you can discuss or vote others’ eco-effective ideas closer to production. Even improve them to gain co-ownership. Unlike other community-based idea sites, such as Dell’s ideastorm or Starbucks’ mystarbucksidea Quirky shares profits with you if your product vision makes it to production. 12 cents in your pocket for every dollar your product makes.

So, what are you waiting for? Experience the power of co-creation and crowd-sourcing before you try it out in your own business.

Fight poverty even better!

Our friends at the Acumen Fund have asked us to help spread the word about a different approach to tackling poverty and building sustainable growth at the base of the pyramid – so that’s what we do! Watch this 90-second video that tells the Acumen Fund story and their take on fighting poverty. If nothing else, you’ll love their simple, inspiring and effective communication.

Category: BoP

Managing creativity – without loosing it

IMG_1959The balance between efficiency and creativity doesn’t come easy. Creating a corporate innovation culture takes time, focus, and talent. Killing it doesn’t. Most companies know that by experience. Even the ones with lots of innovation mojo can loose it when creativity  is over-managed.

No doubt, creative processes can be optimised significantly by lean-thinking. Only problem is that creative processes – to some extent – are expected to produce unexpected output aka innovations or inventions.  So if you apply e.g. Six Sigma in the design lab, in the exact same way as in the logistics department or in manufacturing – what do you think will happen?

Business Week’s 3M’s Innovation Crisis makes some real good points on the art of managing innovation and creation – without loosing it. Worth spending a couple of minutes on.

Category: Innovation

iPhone apps – just a whim or what?

We’ve developed a few iPhone apps since the AppStore opened July 2008. Just out of curiosity and for the fun of it. Our latest app is Fit to drive? –  designed to increase awareness of drinking and driving.

We’ve had a lot of debates too – also with sceptical clients that still consider iPhone and apps a passing trend – let’s wait and see if that lasts. No reason for iPhone optimised websites either. Hey, approximately 2/3 of total mobile surfing happens on an iPhone. Go to the café next door, ask two people – one with iPhone and one without – whether they have been online with their phone. The iPhone user will say yes, the other is likely to say no.

Our feeling is that it will not only last, but skyrocket. Apple currently dominates this new market because it created it. App-thinking defines the future for a lot of services delivered on mobile platforms. More than 2 billion apps  downloaded, turnover beyond EUR 2 billion and –  60 million iPhones sold according to TechCrunch. This tells us that those who still don’t believe in apps, better start believing.

What is more, if you add the numbers of iPod Touch sold, it becomes the fastest growing  hardware platform in consumer tech history. The iPhone, the apps and the unbeaten user experience of the iPhone have created a new opportunity space. Of course, leading today is not the same as leading tomorrow but it does make the other tech kings shudder.

Creating a successful app-store isn’t as easy. Google and NOKIA are trying hard. Apparently even the Danish AppStore grosses more in a single day than  Android Market in a year. What about Ovi?. Long way to go but together with Apple they’ll create a whole new category of on-line experiences.

Our point of view? iPhone or not, don’t miss the train – deliver your existing or new service via a mobile app. It’s key to your future.

The bots are here!

Robot geeks, check out Botjunkie, or as a starter, Fast Companys great line up of Boston Dynamics amazing running, walking, climbing ’terminators’. Cool stuff. I’m gonna buy one of these guys asap. Maybe the RHex on the video below who seems to be the perfect role model and buddy for my Husquarna AutoMower®.

Chicago learnings on hospital innovation

I had an interesting conversation yesterday with a colleague of mine, Tine Park, who’s just returned from facilitating a workshop on hospital innovation in Chicago at EPIC 2009, an international conference on the application of ethnography and human-centred design in industry.

At Designit, we’ve been working at a Danish hospital with service innovation for a year now. And Designit’s EPIC workshop indicated that one challenge is universal for hospitals: humanising healthcare.

Participants of the workshop – among others healthcare professionals and decision-makers from the public and private healthcare sector in the U.S. – said there was a need to: 1) improve communication between staff and patients so that that patient’s understand their situation and role, 2) make people feel welcome and safe 3) meet the needs of users as individuals.

In other words, they expressed a need for increased focus on the person. The individual. Ensuring the system fits the user – and not the other way round. Create real solutions for real people – that is also the need identified at the workshop and most certainly by our fieldwork in at Odense University Hospital in Denmark.

So how do you do this? Well, it’s important to say that this doesn’t have to cost the earth. As an innovator / design thinker, you need to show respect for the complexity of hospitals and the constraints. You must accept hospitals’ evidence-based culture – then identify what to test and create the right test change conditions. Many small, incremental innovations can, when gathered, have a big impact. It’s not about changing everything overnight, but slowly starting a new mindset and a movement.

Another crucial point is commitment. As a decision-maker at a hospital, you need to ask yourself: are you really committed to this change process? Will you support it throughout the organisation – even when you meet opposition?

Interesting to see that the need for humanisation in the healthcare sector is more widespread than we’d thought. Hospitals are most definitely not immune to change, you just need to understand the dynamics and design your innovation process accordingly.

Just some thoughts from the field…

Product finish – a matter of a willing heart

One of my colleagues circulated a series of 70′s Trabant commercials. Watching them with both amazement and ostalgia, I realised that I’d almost forgotten about this automotive impossibility which survived more than thirty years. Including most of its strange signature features. 15 years delivery time. Under-the-hood, fast refuelling. Its funny two-stroke sound. Its signature 50 meter smoke tail dragging behind it. And not to forget, the innovative body work in Duroplast composite (which unfortunately wasn’t really water resistant). But even more fascinating is how more than three million of these things were put together – finished off with both passion and frustration. Have a look, and rediscover that superior product finish is nothing but a matter of creative craftsmanship and a willing heart.

Services you end up loving!

carwash

At a seminar in Copenhagen the other day, Joe Pine from Strategic Horizons told about ‘services you didn’t ask for’ which triggered some thoughts on service experiences in general.

At Designit we’re currently quite focused on the global trend towards self-service and DIY. Self-service – in most cases – actually also happens to be something you didn’t ask for, and rather insisted on not having. But new divisions of labour between service provider and service buyer are here to stay, so it might be worth thinking about!

All sectors and markets experience a shift in user behaviour and service perception towards a preference for self-service and DIY. Not only for user but also for service provider this means new opportunities.

Even ‘mission critical’ industries like health care will become self-care in a couple of years from now. Take prescription drug vending machines for example. Chance is, that we’ll end up prefer self-service. And be surprised how self-service-capable we are – at least if the self-service experience is well designed and with user-capabilities in mind.

Within DIY activities the trend also shifts and creates new markets. Have a look at these two examples. Why not source back your typical DIY tasks (if you are a male) to a service provider. Here is the EasyCarWash offer reinventing carwash experience: Park your car at work, book a wash and enjoy a hand-washed car when you leave the office. A standard car wash consumes minimal water and costs approximately €15 so its benefits are both economical and environmental!

Or book a multi-handyman on the internet and get all the stuff done that used to require serious DIY-skills or two or three different professions + coordination. We tried it and it works! Next thing, I guess, will be a mobile hairdresser in the Copenhagen office saving time and probably cost too.

handyman

New, reinvented ‘service agreements’ between the service giver and service taker is the future. These new services are services that you did’nt ask for, but end up loving them and recommend them to your friends. Their logic is irresistible – and that’s why they’ll grow and change the game in the sector.

So, all you big established service providers with dated business and service concepts – rethink, get into the new game – or loose it!

Holes = eco-efficiency = cool design

ecofont6581

Environmental requirements and resource shortage provoke designers and engineers to rethink before creating yet another new design. Surprisingly, limits often result in innovative and even cool-looking solutions. 

ecofont, invented by Dutch communications agency Spranq, is a needed rethink of typo and the prevalent ‘typo-fashion’ approach. The basic idea: to transfer the concept of a hole-beam (or a Dutch holey cheese) to a font and thereby set new standards for ink consumption, while creating a new, powerful visual expression at the same time. 

Right, fonts are tiny, but trillions are printed every day. What I like particularly about ecofont is the statement that everything matters and makes a difference. It insists that everybody, even typeface designers, can contribute to the global aspiration for eco-efficiency and responsibility. 

Hopefully, ecofont – besides bringing down the large amounts of toner and printing ink that is used every day to create ordinary, ‘massive’ art works – will spark more rethinking in ‘massive’ graphic design.

New take on public health care campaigns

Governmental health care communication can be boring, finger-wagging and just a bit too lecturing. The result is that we don’t listen! So how do you get in touch with huge part of your target audience, engage them to listen and help spreading your message at viral speed? Here is a good example – it’s fun, entertaining, and works on your iPhone, too!  Click below to get the first (and fun) part. But you only get the full message by going to Computertan.com to get the sad end of the story. Anyway, if  you think you’re just a click away from getting the perfect tan online (like an unnamed colleague of mine here at the Copenhagen office did) you’ll be surprised.