Product finish – a matter of a willing heart

One of my colleagues circulated a series of 70′s Trabant commercials. Watching them with both amazement and ostalgia, I realised that I’d almost forgotten about this automotive impossibility which survived more than thirty years. Including most of its strange signature features. 15 years delivery time. Under-the-hood, fast refuelling. Its funny two-stroke sound. Its signature 50 meter smoke tail dragging behind it. And not to forget, the innovative body work in Duroplast composite (which unfortunately wasn’t really water resistant). But even more fascinating is how more than three million of these things were put together – finished off with both passion and frustration. Have a look, and rediscover that superior product finish is nothing but a matter of creative craftsmanship and a willing heart.