New take on public health care campaigns

Governmental health care communication can be boring, finger-wagging and just a bit too lecturing. The result is that we don’t listen! So how do you get in touch with huge part of your target audience, engage them to listen and help spreading your message at viral speed? Here is a good example – it’s fun, entertaining, and works on your iPhone, too!  Click below to get the first (and fun) part. But you only get the full message by going to Computertan.com to get the sad end of the story. Anyway, if  you think you’re just a click away from getting the perfect tan online (like an unnamed colleague of mine here at the Copenhagen office did) you’ll be surprised.