Archive for October, 2008

Artificial tree – green design solutions

Venture company Solar Botanic (http://www.solarbotanic.com/) has officially announced their new innovative productartificial tree. It has both solar array  batteries and wind generator elements in the leafs.

Press release of the company said that tree looks like the natural one. Interesting that one tree can supply energy to a whole house. Unfortunately there is no prototype yet :))

The interesting thing is the technology “Nanoleaf”. Solar Botanic has already working examples. Leafs consists of photoelectric and termogalvanic elements. A special mechanism turns energy of leaf movement into electricity.

Unfortunately there is no mention of capacity parameters on the website. But it seems that this kind of small power station could come soon to each house (I hope so). Solar Botanic consider that this is not just ecological but also very aesthetic solution.

Now a lot of companies are changing to green solutions. For example IKEA started a new direction. The idea is to make green solutions available to a lot of people. So soon we will go to IKEA and bye solar array  batteries just for 20 KR.

So let’s Designit be a green design company :)))

Time to clean up our own back yard

Today we’re accompanying Denmark’s PM Anders Fogh Rasmussen at the Chinese-Danish Climate Change Conference in Beijing. The atmosphere will be celebratory – he did, after all, get China on board yesterday for a climate pact goal at next year’s UN Climate Conference in Copenhagen. A well-needed triumph that’s left the Danish press whooping.

But bigger challenges lie ahead for Fogh. Denmark may be a world leader in modern energy. But we pay our way to almost half of our national C02 reductions through credit initiatives abroad. Is that visionary? Is that a good example to set to the world?

Now’s the time to solve climate challenges in our own back yard. And us designers can help reduce CO2 emissions in lots of ways. Create packaging that stacks well, so reducing transport pollution. Apply user-centred or persuasive design so people use products and services efficiently. Or, like we’re doing at the moment, designing a progressive metro so people ditch the car for public transport.

Our message to Fogh? Use designers like us. Design isn’t just about making nice-looking chairs. It can actually solve global problems, like climate change. Let’s make it happen!

Category: Outlet

China – it’s all about speed!

Not everything goes fast in China, but some things move incredibly fast. One of them is the MagLev train in Shanghai, which I took this week. It takes you 30 kilometres in less than 8 minutes. Leaning into curves at a speed of approx 430 km/h is quite amazing.

The paradox is that the end station, however, is in the middle of nowhere. We had to transfer to a taxi. And with a speed of 430 km/hr, couldn’t you have built a bit more track?

Nevermind, many Danish commuters daily spend between 3-4 hours in an old-fashioned train travelling between Copenhagen and the country’s second-biggest city, Aarhus. MagLev would do the same lap in about 45 minutes. Add a bridge across the Kattegat and it’s 20! Almost faster than taking the phone:)

Wake up, DK! China’s coming!

Is this all we’ve got?

The Minister of Trade and Industry in Norway, Sylvia Brustad, recently announced design as one of her focus areas and grants the Norwegian Design Council 10 million NOK to initiate a design driven innovation program.

Even though it is not much, it is a very important sign in Norwegian politics. The politicians might finally have realized something our Nordic neighbours realized years ago. Design is about creating value and not just about styling…

Later this fall, the government will publish a white paper on innovation. In the government’s plan for innovation made in 2003 – design was hardly mentioned. And this was the same year as the Korean government launched their very own five year design strategy to increase the country’s GDP – with great success!

So here we are almost six years later with multinational companies around the world using design as a strategy in sharpening their competitive edge… Have Norwegian politicians finally gotten the point? And will they succeed in forwarding this message to business and industry? When Sylvia Brustad says she believes in design as an innovation driver – does she really mean it?

In an interview, Sylvia Brustad mentions products like the Tripp Trapp chair and Cherrox boot as good examples of design innovations in Norway. These are almost 40 year old products that represent the “old way” of thinking design. Sylvia Brustad needs new examples of design innovations! She needs examples that show the potential in design TODAY – e.g. service innovations that examplify design being used in developing immaterial values – in creating user experiences.

And as she needs new examples – Norwegian designers need the support in creating them. Use the 10 million for this! The Norwegian Design Council should initiate service design projects in our growing service sector just like the Danish government has done. This can improve our services and our design industry – they both need support in evolving….

I believe that the big potential for innovations are not in the Norwegian industry – it’s in the services!

Put that in the white paper on innovation!

What’s the most interesting trend in communication these days?

This year's Mini-lit hit

This year's Mini-lit hit

Due to my roots in communications design, I’m often asked this question. It’s a question impossible to answer with conviction, as no other design discipline has such a wide cultural and personal variety as communication.

Blogging may be the fashionable answer right now, but in essence it’s just more of the same. There’s a more interesting answer. A new thing is going on, that if nothing else illustrates the challenge of the continuous information overload.

It’s called Mini-lit. The phenomenon owes a lot to synchronised messaging: SMS, Twitter.com, chat etc. It’s about saying a lot in very few words – demanding more from the reader – and sender. Mini-lit is limiting the number of words you have to convey a message: a five-word film review, 12-word novel, six-word prayer. Concentrate, think and communicate and challenge me – don’t just spam me with words. That’s the idea.

Hemmingway apparently started the whole thing when he was dared to write a six-word-novel. He came back with: “For sale: baby shoes, never used.” Now you know what I mean.

I think Mini-lit will find it’s way into mainstream communication – for a while. This year’s surprise hit in U.S. bookshops was ‘Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure’. And a second six-word collection, on love and heartbreak, will be out in January. The Mini-lit thing is spreading.

Read more here